Jason Davis | Source | Makarios Marketing

Jason highlights that e-commerce is transforming the musical instrument industry with trends like "direct-to-consumer sales, mobile commerce, and augmented reality." He emphasizes the importance of personalization, sustainability, and influencer marketing in shaping consumer behavior. Businesses must focus on delivering exceptional digital experiences to thrive in the evolving market landscape.

Jason highlights the shift from traditional SEO to SGO, focusing on user intent and valuable content. He stresses, "It's about creating content that’s meaningful, useful, and relevant." For large websites, adapting involves in-depth content and improved site performance. Jason advises prioritizing content quality to thrive in the evolving search landscape.

Jason highlights the cost and complexity of link-building, emphasizing the need for high-quality content and strategic outreach. He advises focusing on long-term value and leveraging niche relationships. Jason warns against black hat tactics, advocating for sustainable, organic methods. He suggests systematizing processes and using tools to streamline efforts, ensuring effective and compliant link-building strategies.