Bacardi refreshes its digital experience for a shop-at-home, drink-at-home world.
We were able to achieve these significant results by implementing efficient use of cloud data, advanced machine learning and AI, as well as taking on a broader development of the tech infrastructure. We built more of an industrialized agile approach to displaying websites and working with their brands, businesses and IT. It is a way of working that builds a foundation with other activities in the digital transformation umbrella. We are a few years into the journey but it is yielding significant results.
They were not optimized with their cloud provider so the case of cloud migration was important and a reduction in deployments was our focus. [Bacardi] was spending more money there than in their data center, so we developed operational and data efficiencies to save them more money.