Jason Masherah | Source | President at The Upper Deck Company

Mr. Masherah oversees all day-to-day operations as President of Upper Deck, the leading global entertainment company creating trading cards, memorabilia, collectibles, games and online platforms that deliver the experiences collectors crave. As part of his day to day duties, he is personally responsible for exclusive agreements with Upper Deck’s lineup of corporate partners, licensors and superstar athletes, including Michael Jordan, Tiger Woods, Wayne Gretzky, Marvel, Tim Hortons, CIBC, NHL, NHL Players’ Association and more. Mr. Masherah is also responsible for revitalizing Upper Deck’s memorabilia division, as well as its gaming division with the launch of Legendary, the award-winning deck building game.

Prior to his appointment as President in 2013, Mr. Masherah served as Vice President of Marketing and Business Development at Upper Deck. Mr. Masherah has been personally credited for several core programs at Upper Deck, ranging from the Yankee Stadium Legacy program in 2008 to the Evolution video cards in 2011 and Upper Deck e-Pack platform in 2016 to the introduction of additional digital collecting platforms Collect Forever and most recently, Evolution in 2023.

Before his involvement with Upper Deck, Mr. Masherah worked for professional sports teams in various roles, including the Cincinnati Bengals and Atlanta Braves. He earned his Master of Business Administration degree from the Kelley School of Business at Indiana University and his undergraduate degree in Marketing from the Eli Broad School of Business at Michigan State University. Mr. Masherah currently resides in the greater San Diego area with his wife and children.