JM

Jason Mudd

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Jason Mudd is a trusted adviser and dynamic strategist to some of America’s most admired and fastest-growing companies, including American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He is the CEO and managing partner of Axia Public Relations, one of America’s Best PR Agencies, according to Forbes. Jason is an Emmy Award-winning, accredited public relations practitioner, speaker, author, podcaster, and entrepreneur.

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  • Boost Your Brand: Social Media Dos and Don'ts from PR Expert
    Jason emphasizes the importance of "posting with purpose" and engaging with your audience. He advises against "random content" and untrained management. A strong social media presence is crucial for brand perception and trust. Jason warns that inconsistency signals irrelevance, while a robust presence builds authority and trustworthiness.
  • Franchise Success: PR Strategies to Attract and Engage
    Jason emphasizes using PR to tell real-life success stories of franchisees, creating relatable paths to ownership. He notes, "Positioning executives as subject matter experts and sharing valuable insights, rather than self-promotion, earns media coverage and builds trust." These strategies showcase the franchise model's success, attracting potential franchisees through credible media outlets.
  • Delta's $30K Offer: A Strategic Crisis PR Move
    Jason highlights Delta's $30K offer as a proactive move to control the narrative, demonstrating customer-centric decision-making and reducing litigation risks. He notes, "While it may not prevent all lawsuits, the goodwill generated outweighs potential drawbacks if Delta maintains transparency and strong communication."
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  • "Public relations is one of the best ways for an organization to build a strong brand and a great reputation. But here’s the problem: Most people don’t know what PR is. And when they do PR, they often do it wrong."

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