JY

Jason Yim

Founder & CEO/Trigger XR at Trigger XR
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Jason Yim is the Founder & CEO of Trigger XR, which has been recognized as one of Inc 5000’s Fastest Growing Companies with over 15 years and 350,000 hours of development in Mobile AR and HMD. Jason has seven assigned patents in AR/XR and was named to “Next Reality's “30 People to Watch in Augmented Reality” as well as recognized as an “Innovator and Disruptor in Tech” by America on Tech (AOT).

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  • What they need to know is that NFTs and blockchain are only used for programs with a core transactional focus. Blockchain-gated destinations or NFTs aren’t recommended for traditional marketing campaigns because of the friction involved, which is usually too high a deterrent to overcome for the everyday consumer.

  • No matter how brands use digital marketing today, those digital experiences will become 3D and spatial (AR/VR/metaverse), intelligent (AI), and persistent (5G). Every company’s digital strategy will have to flow through this new ‘experiential 3D’ lens to reach its core customer.

  • Experiencing mixed reality through colored pass-through cameras is an entirely new feature set and category. Previous devices offered a low resolution and black and white pass-through camera lenses to help users simply set guides in your room. The Meta Quest Pro will definitely gain more traction with its true mixed reality intentions and result in significantly better performance.