Jason Ziernicki

VP of Sports Betting at XLMedia
On the record

Experienced Owner with a demonstrated history of working in the marketing and advertising industry. Strong business development professional skilled in Search Engine Optimization (SEO), Marketing Management, Medical Devices, Sales, and Web Design.

Recent Quotes
Sign up to view all
  • There will be a mass inundation of your local market with ads. At first it is exciting – everyone who has been waiting for sports betting is like ‘Wow! Here it is.’ But there will be a lot of ads. Companies like DraftKings Inc. (Nasdaq: DKNG), FanDuel Group and others, will most likely sponsor the sports segments during local TV news broadcasts and the pre- and post-game shows during sporting events. The sportsbooks find anyway they can to get in front of their core consumers. They will spend a lot of money locally. The local TV stations will do extremely well when legal sports betting comes to town, as we’ve seen it happen all over the country thus far.

    2 January 2022
Sign up to view all