Jason Ziernicki | Source | VP of Sports Betting at XLMedia

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Jason Ziernicki

VP of Sports Betting at XLMedia
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Experienced Owner with a demonstrated history of working in the marketing and advertising industry. Strong business development professional skilled in Search Engine Optimization (SEO), Marketing Management, Medical Devices, Sales, and Web Design.

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  • There will be a mass inundation of your local market with ads. At first it is exciting – everyone who has been waiting for sports betting is like ‘Wow! Here it is.’ But there will be a lot of ads. Companies like DraftKings Inc. (Nasdaq: DKNG), FanDuel Group and others, will most likely sponsor the sports segments during local TV news broadcasts and the pre- and post-game shows during sporting events. The sportsbooks find anyway they can to get in front of their core consumers. They will spend a lot of money locally. The local TV stations will do extremely well when legal sports betting comes to town, as we’ve seen it happen all over the country thus far.

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