Jay is the Founder and Chief Executive Officer at Theorem. He has been the driving force behind the company’s extraordinary expansion into the marketing services industries. Leading the charge of Optimize Today, Build Tomorrow, Jay continues to drive the Theorem team to push the boundaries of marketing services capabilities and provide superior work for clients. Prior to founding Theorem, Jay was one of the earliest employees at DoubleClick, where he headed up product management for advertiser solutions and email platforms. As a veteran in the digital advertising space, he has been published by several leading trade publications and is an active participant in the digital marketing conference circuit.
Part one of our Holistic DX series, Digital transformation is touted as a means to improve employee experience. However, all too often, the opposite happens. Here's a look at 3 things you can do to ensure DX enhances EX.
Human creativity is necessary for innovation and the human element is at the root of all digital transformation. You cannot engage in any elements of digital transformation, without first considering the human-based artistic elements that will drive it, be it your internal teams or your consumers. Most organizations make the mistake of digging into the technology first, rather than scoping out the overall business objectives and mapping them to the current manual processes, workflows and initiatives that are prime for digitization and automation.