Jay Kulkarni | Source | Founder and CEO at Theorem
Jay Kulkarni
Jay Kulkarni is the CEO and founder of Theorem, Inc., where he drives the company's vision of accelerating revenue for Publishing, Media & Entertainment, and Streaming, Commerce, and D2C brands through strategic automation and value innovation.
Over the past twelve years as CEO, Jay has been the catalyst behind Theorem's significant expansion and its commitment to delivering tangible value and strategic growth for its clients.
Prior to founding Theorem in 2002, Jay was an early and influential employee at DoubleClick, where he headed up product management for advertiser solutions and email platforms. As a respected veteran in the online advertising space, Jay is a published author in several leading trade publications and a frequent speaker at digital marketing conferences.
His extensive experience includes leveraging cutting-edge technologies such as RPA, ML, AI, and cloud-based solutions to transform legacy services in Ad and Media Operations. He is also a driving force in incorporating technology to create new Live Commerce offerings that unlock revenue growth and scale for D2C brands.
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Theorem
Founder and CEO
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4 marketing benefits of implementing AI-powered automation technology
Discover the benefits to marketers of implementing AI-powered automation technology as they compete in this increasingly digital world.
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AI in Browsers: Enhancing or Endangering User Experience?
Jay warns that AI can streamline browsing but stresses "user control is crucial." Without it, privacy concerns arise. He highlights security risks if AI agents are compromised, potentially leading to severe data breaches. Trust hinges on transparency and user control, ensuring AI mirrors routine tasks but seeks permission for sensitive actions, maintaining a trustworthy experience.