Jay Sobo | Source | President at Liberty Financing LLC

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Jay Sobo

President at Liberty Financing LLC and 2 other companies
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Sales and technology strategist at the forefront of fintech innovation in mortgage lending. Passionate about creating new opportunities, simplifying processes, and pioneering modern solutions that enhance customer experience and mortgage lending efficiency.

With 15+ years in the financial industry, I’ve served as an executive, strategist, consultant, trainer, and team developer.

⭐ Founder, Liberty Financing LLC
📌 Former Chief Strategy Officer, American Financing Corporation
📌 Former Investment Advisor, Charles Schwab

🔹 Expertise in: Mortgage lending, financial strategy, technology innovation (AI, APIs, SaaS, Web design, SEO), marketing, sales training, business development, project management, and data analysis.

🔹 Certifications & Licenses:
Current NMLS MLO State Licenses
Previously: FINRA Series 7 & 66, Life & Health Insurance License, Accredited Asset Management Specialist (College of Financial Planning).

🏆 Committed to delivering an exceptional customer experience and creating the most rewarding career opportunities for high-performing professionals.

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  • Navigating Low Home Equity Appraisals: Expert Tips for Homeowners
    Jay advises homeowners to review appraisals for errors and consider automated valuation models for potentially higher values. He suggests cost-effective home improvements, like updating kitchens and bathrooms, to boost home value. Jay says, "A low appraisal isn’t the end all be all as there are many options to reassess to get the desired outcome."
  • Mortgage Expert Clarifies Pre-Approval vs. Pre-Qualification
    Jay shares his extensive research on the differences between mortgage pre-approval and pre-qualification. With 18 years as a loan officer, Jay says, "I have always been curious about pre-quals vs preapprovals." His background in finance and passion for Investopedia enhance his insights.
  • Mortgage Refinancing Tips from Expert Jay Sobo
    Jay, a Licensed Mortgage Professional, is eager to share his expertise on mortgage refinancing. As President of Liberty Financing, he offers "specific and original information" to help you understand credit scores and refinancing options. Jay is available to provide insights promptly.