JA

Jeannie Assimos

Head of Content and Communications at mainelove and 1 other company
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I am a content creator, strategist, marketer, and brand builder, and I believe in the power of storytelling. I started in the newsroom at Entertainment Tonight, continued content creation at eharmony, and am currently Head of Content for the emerging canned water brand mainelove.com. I also consult for other brands, including the auto app Way.com.

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  • Social Media Marketing: A Vital Tool for Business Growth
    Jeannie highlights that "real people talking about real experiences" boost credibility and brand awareness. She advises investing in social ads on platforms like Instagram. Social media expands awareness, builds communities, drives traffic, generates leads, increases sales, and enhances customer service. Engaging with customers in real-time is crucial to maintaining a positive brand image.
  • Authenticity and Collaboration: Key to Instagram Growth in 2025
    Jeannie emphasizes the importance of "authentic user-generated content" to engage Millennials and Gen Z. She advocates for having a relatable face for brands, citing success with eharmony and mainelove. Her tips include consistent posting, real stories, and strategic collaborations. She also highlights the value of promoting posts to stand out in a crowded space.
  • Understanding Cart Abandonment Rate: Insights from Mainelove
    Jeannie defines cart abandonment rate as the percentage of customers who add items to their cart but don't complete the purchase. She notes, "Many meetings are spent on this percentage when it is high," emphasizing the need to incentivize purchases and close sales.
Recent Quotes
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  • “The best way to restore consumer trust is to be completely transparent and honest about whatever crisis or mishap has happened. Don't skirt around it or give typical corporate speak, because people see right through that. Be willing to share some insights and vulnerability,” Jeannie Assimos, head of content and communications at Way, a car ownership platform, said.

  • “On TikTok, we recently joined their influencer program, and the direct response ads created by influencers didn’t work well,” says Jeannie Assimos, head of content for Way.com. “Unscripted, off-the-cuff content we created blew the direct-response-style content away in all of our metrics. Testimonials [also] always do well and continue to perform in simple static ads with real people.”
    Fast Company

    "Work-life balance means I check in with myself daily to see where I am energy-wise. Do I need to get to the gym that morning? Or do I need to just relax a bit before I start the day? For me, it’s a day-by-day situation, and I pay attention to what I need and make sure I listen to my intuition. Self-awareness is key."
    Balancing the Grind

    Jeannie Assimos, head of content for Way.com suggests thinking about this when you’re considering quitting an app: Is this enhancing or draining my life? If you’re unsure, consider taking a break instead of cutting the app out completely.
    Digital Trends

  • "The old saying, ‘If you build it, they will come,’ is not necessarily true anymore,” points out Way.com’s Head of Content, Jeannie Assimos. "People are viewing content through multiple platforms these days. So it’s important to share your content on every marketing channel you have."

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