I am a content creator, strategist, marketer, and brand builder, and I believe in the power of storytelling. I started in the newsroom at Entertainment Tonight, continued content creation at eharmony, and am currently Head of Content for the emerging canned water brand mainelove.com. I also consult for other brands, including the auto app Way.com.
An Interview With Ming Zhao
Today, we’re delighted to have Jeannie Assimos as a special guest. She is the head of content and branding at Way.com and has remarkably grown the platform’s monthly traffic from 40,000 to 1.6 million users. She has appeared in major outlets like CNBC, USA Today, Huffington Post, and Business Insider, and today she is sharing some of her thoughts with us.
Get ideas for testimonials, TV commercials, and brand extensions by listening to episode #33 of the How I Made It In Marketing podcast. I had a powerful conversation with Jeannie Assimos, Head of Content and Communications, Way.com.
“The best way to restore consumer trust is to be completely transparent and honest about whatever crisis or mishap has happened. Don't skirt around it or give typical corporate speak, because people see right through that. Be willing to share some insights and vulnerability,” Jeannie Assimos, head of content and communications at Way, a car ownership platform, said.
“On TikTok, we recently joined their influencer program, and the direct response ads created by influencers didn’t work well,” says Jeannie Assimos, head of content for Way.com. “Unscripted, off-the-cuff content we created blew the direct-response-style content away in all of our metrics. Testimonials [also] always do well and continue to perform in simple static ads with real people.”
Fast Company
"Work-life balance means I check in with myself daily to see where I am energy-wise. Do I need to get to the gym that morning? Or do I need to just relax a bit before I start the day? For me, it’s a day-by-day situation, and I pay attention to what I need and make sure I listen to my intuition. Self-awareness is key."
Balancing the Grind
Jeannie Assimos, head of content for Way.com suggests thinking about this when you’re considering quitting an app: Is this enhancing or draining my life? If you’re unsure, consider taking a break instead of cutting the app out completely.
Digital Trends
"The old saying, ‘If you build it, they will come,’ is not necessarily true anymore,” points out Way.com’s Head of Content, Jeannie Assimos. "People are viewing content through multiple platforms these days. So it’s important to share your content on every marketing channel you have."