Jed Jecelin | Source | Executive Creative Director at Planit

With more than 20 years of creative and marketing leadership experience, Jed spent the last 14 years as a creative lead at Under Armour where he oversaw the brand’s revenue-driving categories including Running, Training, Women’s and Team Sports, as well as developing the positioning around new innovations from the ground up before joining Planit, an award winning Baltimore-based agency, where he currently serves as Executive Creative Director.

Jed managed the in-house creative team as well as global teams and agency partners in the development of fully-integrated global brand campaigns, product launches, social activations, in-store/ecommerce installations, and pro athlete collaborations during his time at Under Armour.

In his current role with Planit, Jed oversees and manages the agency’s entire creative process, from defining the creative structure to directing the development of big ideas and campaign strategies and leading creative client discussions.