JD

Jeff Drake

President and CEO at Protein Bar and Kitchen
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Jeff has served as President and CEO of Protein Bar & Kitchen since early 2017. Prior to joining PBK, Jeff served as President of Le Duff America and its 122 locations throughout North America including airport/licensed locations. Previously, he was President and Founding Partner of Go Roma, a privately-held chain of fast casual Italian restaurants, and COO of sister-brand Boudin. Jeff began his career in hospitality with Corner Bakery Café.

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  • "Our inclusive positioning focuses on the idea that everyone wants 'to be a little better' in some way, and we can help by offering options to accommodate dietary restrictions and diet choices, including gluten-free, vegan, vegetarian, keto-friendly, low-carb, high-carb, or paleo-friendly. There's something for 'every BODY.' For franchisees, that type of inclusivity opens the doors to a wider variety of customers and eliminates a need for niche marketing."

  • "After taking the past few years to re-think and perfect our franchise model and our brand post-pandemic, it's a huge milestone for us to officially re-announce franchising. It's all come together, with customer loyalty rates and AUVs proving the adjustments to the menu, modernized and brightened décor and ordering convenience platforms are all working."

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