Jeff has served as President and CEO of Protein Bar & Kitchen since early 2017. Prior to joining PBK, Jeff served as President of Le Duff America and its 122 locations throughout North America including airport/licensed locations. Previously, he was President and Founding Partner of Go Roma, a privately-held chain of fast casual Italian restaurants, and COO of sister-brand Boudin. Jeff began his career in hospitality with Corner Bakery Café.
After building a cult-like following of superfans and creating a protein-powered movement in Chicago ahead of its time, Protein Bar & Kitchen - a better-for-you, fast casual restaurant brand with $1.2M Average Unit Volumes – is primed to bring 100 locations nationwide over the next five years through franchising.
"Our inclusive positioning focuses on the idea that everyone wants 'to be a little better' in some way, and we can help by offering options to accommodate dietary restrictions and diet choices, including gluten-free, vegan, vegetarian, keto-friendly, low-carb, high-carb, or paleo-friendly. There's something for 'every BODY.' For franchisees, that type of inclusivity opens the doors to a wider variety of customers and eliminates a need for niche marketing."
"After taking the past few years to re-think and perfect our franchise model and our brand post-pandemic, it's a huge milestone for us to officially re-announce franchising. It's all come together, with customer loyalty rates and AUVs proving the adjustments to the menu, modernized and brightened décor and ordering convenience platforms are all working."