Jeff Orschell is the Consumer Retail Leader at Ernst and Young. He works tirelessly to understand what is most important to his clients and then help them achieve their goals and aspirations by bringing them great ideas, very relevant thought leadership, and exceptional teams that deliver results.
Some retailers were slow to build out an omnichannel infrastructure because that takes capital. When the pandemic hit, those retailers needed to get in the game quickly, almost regardless of the expense. Once they’ve done that, they will be able to step back and figure out how to make it more profitable and sustainable.1 December 2021