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Jeff Sue

General Manager at Mintegral
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Jeff Sue is the General Manager at Mintegral, a mobile ad platform helping the world’s largest developers with global user acquisition, ad monetization and creative services.

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  • While the merger seems positive for the adtech industry and will likely ease investor concerns given the financial climate, it may also be of concern to game developers and signal a further divide between game engine platforms and advertising offerings.

    As for future M&A activity, we’ll likely start to see similar moves from other players. For example, Vungle and Liftoff will now need a mediation layer to stay competitive, and Unity will likely acquire an MMP, just as AppLovin has done with Adjust.

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