Jeff Sue | Source | GM, Americas at Mintegral

As we approach the dynamic landscape of 2024, we're thrilled to offer you a preview of groundbreaking predictions from Jeff Sue, GM, Americas, at client Mintegral, a leading technology-driven programmatic mobile ad platform.

1. Companies Building their Own GPT: One of the key trends anticipated in 2024 is the surge in companies taking control of their AI capabilities by constructing their own Generative Pre-trained Transformers (GPT). This transformative shift allows organizations to harness the power of AI without compromising their first-party data, enabling the creation of custom GPT models. Jeff will elaborate on how this trend signifies a move towards greater autonomy and control over AI applications, revolutionizing how businesses leverage their data.

2. Generative AI for Creative Ads and Game Development: In 2024, there will be a significant uptick in the utilization of Generative AI for creative ads and game development. This trend, driven by the challenging macroeconomic landscape, empowers companies to achieve more with fewer resources. Jeff will delve into how Generative AI serves as a force multiplier, optimizing advertising strategies, automating creative processes, and ushering in a new era of efficiency in marketing and creative endeavors.

3. Supercharging Operations with AI: Jeff will also discuss the transformative trend of companies supercharging their operations with AI in 2024. This shift, encapsulated by the "AI first" philosophy, prioritizes AI over human intervention to maximize productivity in the face of economic challenges. Attendees will gain insights into how leaner teams, equipped with AI capabilities, can streamline processes through autonomous agents, marking a departure from traditional models and redefining the dynamics of business operations.

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Unleashing Monetization Growth w/ Amazon Appstore
"Developers often have to navigate through intensifying competition and tightening platform policies as they pursue their work. As such, it is becoming vital to seek new avenues for growth. The Amazon Appstore is a key player alongside Google Play and the App Store, emerging as a promising channel for developers seeking new sources of traffic.

Jeff Sue, General Manager of Mintegral Americas, sheds light on the importance of the Amazon Appstore. He delves into why this platform is becoming an essential tool for developers and marketers aiming for success in their marketing endeavors.

Reason #1: Abundant And High-Quality Traffic
According to 42 Matters, the Amazon Appstore has a user base spanning over 200 countries and regions and boasts over 800,000 apps, standing out for its vast user scale and high-quality user base."

Analysis from Mintegral of Disney's Stake in Epic Games: Implications for Marketers
“More eyeballs & More Time on Disney: This adds to Disney's sports/content play of ESPN, Hulu for TV, and Disney+ for movies to capture more eyeballs for longer. Gaming allows them to delve into a genre and fill a gap that they have not tapped into but commands a high amount of attention with great demographic overlap.

Virtual Goods: Utilizing Disney IP for a software merch/experience play, more consistent costs, an extension of real-world merch. This could be another test beyond what they tried to do with Disney Pinnacle. This means it could be more of an in-game virtual goods type of play vs. an out-of-game NFT experience.

A new segment of consumers: They might not be able to go to a physical Disneyland/World location. There are many restrictions from experiencing in person - travel costs, lodging costs, park fee costs, weather, proximity to a Disney location, etc. With a virtual option, all of these restrictions are removed, and the friction and access to the brand are immediate. For those who do have the means to visit a physical Disneyland, this can provide more touch points to strengthen a family's relationship with Disney.

Data: With the expected duplication of sections of Disneyland/World Parks, like a Star Wars: Galaxy Edge, Disney will be able to understand more about their consumers and how they interact with the digital version of this world and perhaps create a more catered or enriched experience when they do visit a physical location. Understanding the overall interactions and data points can help optimize customer experiences and Disney revenue.

Addressing demographic gaps for shareholders: As stated by Bob Iger, Gen Alpha, Gen Z, and even Millennials spend a dramatic amount of time in gaming, equal to or greater than movies. This can help Disney fill that gap and engage with their audience in another way/platform.

Additional Owned Media: Ability to promote all Disney products within this new digital world. Benefits for free cross-promotion and a reduction of costs for third party paid media.”