Jeff Valdez | Source | Principal at New Cadence Productions
Jeff Valdez
Born into a large Latino family in Pueblo, Colorado, Jeff adamantly wanted to see the change of Latino portrayals in Hollywood. After a major career change from being a stand-up comedian to now a Hollywood producer, he co-founded SíTV in 2003, an English language Latino television network. The main goal of his role as CEO was to prove how valuable Latinos are as viewers of entertainment. Jeff co-created The Brothers Garcia as well as its upcoming reboot, The Garcias, which is currently in post-production, to further push his agenda of not having stereotypical caricatures of Latinos on screen.
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Hollywood needs to grow its topline and the only way to do that is tap into an audience that it’s not currently tapping. That’s our pitch: Here’s a great quality product that reaches an untapped audience at a great price.
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‘The Garcias’ Shopped by Producers After HBO Max Cancels Family Show
Producers of “The Garcias” have re-acquired the rights to the family comedy series from HBO Max and are shopping the show to other buyers. HBO Max canceled the series after Season 1 air…
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New Cadence Productions
Principal