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Jeffrey Herzog

Founder and CEO at Avenue Z and 3 other companies
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Jeff Herzog is a digital visionary, having established the search marketing industry before Google was Google. As one of the most influential leaders in digital marketing, Herzog has inspired thousands of team members and clients alike —including more than 70 of the Fortune 500. Throughout his career, Herzog's companies have been the go-to teams for their culture, energy and focus on results.

Herzog's first start up, iCrossing, was built from scratch into a global company with 17 offices and over $140M in annual net revenue before being acquired by Hearst Magazines in 2010 for $325M. Herzog also acquired numerous companies both nationally and internationally including NewGate Internet (San Francisco), Proxicom (VA), Spannerworks (UK) and 3G Net (Munich). Herzog raised over $100M in venture capital from firms including Goldman Sachs, RRE Ventures, OAK Investment Partners and Generation Partners.

Herzog's startup, ZOG Digital, founded in 2011 elevated content marketing and grew into one of the fastest growing content marketing companies in the US before being acquired by London-based, Investis in 2018.

Today, Herzog is the Chairman and CEO of Avenue Z, a Media & Technology Company that drives influence across all channels, resulting in increased revenue and reputation for its global clients. Avenue Z is headquartered in Delray Beach, Florida.

Jeff has received numerous industry awards and accolades, including the Executive Council of New York's list of the "10 Most Prominent Innovators," , Phoenix Business Journal’s Tech Titan, B2B Magazine’s “Who’s Who” in Business and a finalist for Ernst & Young’s Entrepreneur of the Year.

A snapshot of some of Herzog's clients over the years include: Adobe Systems, Anaheim Ducks, Bank of America, Benjamin Moore, Bulgari, CarMax, Carvel, Charles Schwab, Chase, Chevron, Coca-Cola, Del Monte, Dutch Bros., E. & J. Gallo Winery, EcoProducts, Equinox Fitness Clubs, ExxonMobil, FedEx, Fiesta Bowl, Fortinet, Fruit of the Loom, Goldman Sachs, Groupon, Hershey, Hilton, IMG Academy, Jim Beam, Kellogg, KitchenAid, League of Legends, Lennar Corporation, MasterCard, Pep Boys, PetSmart,Russell Athletic, Smartwool, Sprint - Nextel, Starwood, Toyota, Unilever, Verizon Communications, Williams-Sonoma and Wyndham.

Jeff is passionate about health, wellness, and tech companies.

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  • AI's Workforce Impact: Misalignment Between Boards and CIOs
    Jeffrey explains, "Boards demand immediate efficiency, while CIOs know AI gains need time and new hires." To achieve a 20% workforce reduction, companies must first increase high-skill roles. CIOs are tasked with transforming companies by building AI infrastructure and integrating tools, becoming change agents to meet board expectations.