Jen Capstraw

Director of Strategic Insights and Evangelism at iterable
On the record
Recent Quotes
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  • When it comes to email marketing of any kind — newsletters, promotional offers, lifecycle campaigns — relevance is always key. If you’re in a niche industry, you’re in luck: It may be pretty easy to meet subscribers’ expectations with a single version of your newsletter. But if your subscriber base is more diverse in their needs and expectations, more effort is required.

    10 February 2020
Employment
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  • iterable
    Director of Strategic Insights and Evangelism