Jen Snell | Source | Vice President, Product Strategy and Marketing at Verint

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Jen Snell

Vice President, Product Strategy and Marketing at Verint
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Jen has a proven history of developing savvy go to market strategies. She has established herself for shedding the status quo and embracing fresh thinking in developing and launching successful large-scale marketing campaigns. Some of her work has been noted in the New York Times, USA Today, TechCrunch, and Forbes. Jen consistently incorporates the voice of the customer in all her business initiatives and is vigilant to actively listen to clients to fully embrace and understand their unique business needs. Jen built from the ground up the marketing department for Next IT - the world’s largest provider of conversational artificial intelligence. She brings a highly coveted blend of business acumen and technical expertise.

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  • Chat Commerce Driving Higher Revenue, Better CX

    More consumers are shopping via phones and other mobile devices, and companies that use chat with commerce are reaping rewards while improving the customer experience. New commerce research reveals that at least two-thirds of firms using chat apps such as WhatsApp and WeChat see greater commerce gains than competitors that do not.

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  • One surprisingly simple reason that we found chat works so well for the cross-sell and upsell situations is that the assistants actually ask the questions.

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