Jennifer Farmer | Source | Director of Merchant Development at Valuedynamx

Jennifer Farmer has more than 15 years of experience in the retail, ecommerce, loyalty, and payments industries. She is a seasoned expert in how merchants can leverage technology to engage, retain, and attract customers through innovative and data-driven marketing software tools. Serving as the Director of Merchant Development at Valuedynamx, a leading provider of loyalty and rewards solutions for merchants and consumers, Jennifer advises retailers in the DTC, subscription, grocery, CPG, restaurant, and travel/entertainment verticals on how to optimize customer experiences.