Jennifer Smith

Chief Marketing Officer at Brightcove
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Jennifer leads the marketing organization at Brightcove, encompassing product marketing, demand generation, and marketing communications, and is responsible for operational execution on a global level. Smith is an international marketing executive who brings more than 20 years of experience in global technology companies to Brightcove.

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  • The secret is thinking like a media company and engaging audiences, driving greater brand awareness, creating new revenue streams and brand loyalty. To see Brightcove CorpTV in action, check out the Brightcove PLAY TV app, Brightcove's very own Brightcove CorpTV channel.

  • In a hybrid work environment, it can be a challenge for companies to make all employees feel as if they're part of the team as they work from varied locations. Some employees might be working from the road and living a digital nomad lifestyle, while others report into the office, and others are at home.

  • Companies for the first time have an opportunity to cut through the noise, transcend static websites, and enthrall the people they want to connect with.

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