Jennifer Thomas | Source | CEO at Beauty Results PR
Jennifer Thomas
A U.S. Veteran and published writer, Jennifer connects media and beauty industries with more than 30 years of passion, process and purpose. As the CEO & Founder of Beauty Results PR, a division of FSR Ventures, she brings media influencers and innovative and leading beauty brand experience to its clients. Jennifer’s established relationships coupled with media relations success and marketing savvy approach gets beauty brands noticed. From established beauty products to new beauty concepts, Jennifer knows how to make messages resonate within beauty channels. Jennifer has established relationships with beauty and consumer media from magazines to online beauty editors, key beauty and consumer bloggers, top broadcast producers, radio hosts and producers, and beauty online influencers. A former SVP of Hill & Knowlton, Jennifer knows how to grab the media and influencers’ attention and get people talking about your brand.
-
Beauty Results PR
CEO
started Jun 2012 -
FSR Ventures (https://fsrventures.com/)
Founder & CEO
started Jun 2002 -
Hill & Knowlton (https://www.hkstrategies.com/)
Senior Vice President & Practice Leader
Jul 1998 – Sep 2002
-
Client Retention: 8 Proven Ways To Keep Clients - AgencyAnalytics
Want to grow your agency? You could hire a great sales team and create killer funnels, but there’s often a more effective strategy: client retention.
Article -
What PR pros want every client to understand - PR Daily
Industry practitioners make a living working media miracles for their clients, but there’s a process for achieving success. What do you wish clients would realize about your strategy? Clients’ desires can run a little high. PR pros have to temper them with reality. A client once approached Camille Jamerson with grandiose expectations of securing high-level […]
Article -
Is Journalism a Good Major and Career Path? (20+ Reasons)
Journalism opens up opportunities for many different career paths, and there will be a number of people you can influence through your words.
Article
-
Lists can be exceptionally useful if they happen to coincide with a product launch or promotion, but timing can be tricky and requires careful strategy, as explained by Jennifer Thomas from Beauty Results PR:
Holiday gifting is an easy play for earned media. How do your products fit into “Best gifts for her”; “Stocking Stuffers”; “Luxury Gifts”; “Self-Care Gifts”; “Gifts under $50”; “Gifts for Him”; “Gifts for Coffee Lovers (if your product has coffee as featured ingredient)” and more. Don’t forget Valentine’s Day, Mother’s Day, Father’s Day for pitching opportunities. Again, knowing the media’s deadline is key. One top tier national print beauty/consumer publication closes its holiday submissions on July 15th!
Getting your product featured in lists is another great strategy I employ for my clients. I had a client with a Vitamin C serum, so I researched “top Vitamin c serums” and found several curated lists. I pitched the writer of those lists and asked them to consider adding my client’s product next time they updated the list.
Jennifer Thomas, APR, Beauty Results PR
-
Daily as the founder of my business, I find the inspiration to grow and thrive.
Thanks to Jennifer Thomas, FSR Ventures!
-
Responsiveness and communication are other obvious but overlooked keys to client retention. Don’t just communicate effectively, but often.
“Make them feel like they are your only client. I have heard time and time again during initial prospect calls that past firms did not give them a lot of time, they did not know what they were doing, they were set aside due to their budget and more. Every client deserves to feel as they are the big fish in your agency and never feel marginalized,” says Jennifer Thomas of FSR Ventures.
