Jenny Groberg | Source | CEO of BookSmarts Accounting and Bookkeeping at -
Jenny Groberg
Jenny Groberg founded BookSmarts Accounting and Bookkeeping in 2008. Passionate about helping women grow in every stage of their lives, she now leads a team of 20+ women. Hundreds of clients and companies of all sizes are growing because of the insights provided by Jenny and her team, as they become aware of the impact of their financial decisions. Groberg is a 2025 Inc. 500 Female Founders Honoree, a 2023 Stevie Award Winner x4, and BookSmarts Accounting and Bookkeeping is a 2023 top 100 company in Utah championing women. She holds a BS in Finance from University of Utah.
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CEO of BookSmarts Accounting and Bookkeeping
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Womens Entrepreneurship Day Nov 2023-ABC4
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Inheritance: A Solution or a Band-Aid for Credit Card Debt?
Jenny advises against using inheritance to pay off credit card debt, calling it a symptom of poor financial habits. She suggests addressing the root cause, like emotional spending, and recommends creating an emergency fund. For those without inheritance, she advises budgeting, cutting up credit cards, and considering a second job or upskilling to increase income. -
Building Wealth: Insights from BookSmarts CEO Jenny Groberg
Jenny emphasizes that wealth isn't just about income but living comfortably without debt. She advises saving 20-30% of earnings and avoiding unnecessary debt. "The only way to build wealth is to have a budget and plan," she says. Investing should start early with a focus on long-term growth. Diversification and continuous learning are key to financial success. -
Maximize Your 401(k) Contributions in 2025: Expert Tips
Jenny advises automating contributions and maximizing employer matches to leverage the new $23,500 limit. For those aged 50-63, catch-up contributions can boost savings. She says, "Max it out! Throw bonuses into it." Avoid early withdrawals, diversify investments, and consult a trusted financial professional. Maximize these changes for long-term growth!
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“It’s really neat to have so many women who can work and can help their families, but can also be moms,” Groberg said.
Today, when you ask Groberg how she is doing, she will tell you it all comes down to perseverance.
“I think it was really humbling to be stripped of everything that I felt, like, made me who I was which was my output and what I could accomplish. It’s a really beautiful thing to be on the other end and to be like that was possible,” Groberg said.
As for the future, she said she wants to focus on growth and strengthening women in the workplace. She also wants to help create change in the gender wage gap for women.
