Jenny Melrose | Source | CEO & Business Strategist at jenny melrose

JM

Jenny Melrose

CEO & Business Strategist at jenny melrose
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Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Now, she’s combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online

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  • Influencers Shift to Entrepreneurship Amid Industry Burnout
    Jenny notes that influencers face burnout due to social media reliance. She advises a shift to "influencer entrepreneurs," focusing on websites and email lists. By creating products and services, they diversify income and build a unique value proposition, ensuring sustainability beyond brand deals.
  • Success in Online Courses: Jenny Melrose's Proven Strategies
    Jenny's courses, Blogging Business Pro and Pitch Perfect Pro, are sold through evergreen funnels and live launches. She emphasizes, “A course is successful when it gives the complete process.” Her method includes outlining, creating slides, and recording videos, ensuring students understand both the 'why' and 'how' for effective learning.
  • AI: A Game-Changer for Influencers and Marketing
    Jenny Melrose, CEO & Business Strategist, states AI boosts influencer creativity and efficiency. AI assists in content brainstorming and social media management, transforming the influencer economy by enabling more work in less time, without compromising the influencer's unique voice.