Jeremy Burton | Source | CEO at Observe Inc.

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Jeremy Burton

CEO at Observe Inc.
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Jeremy Burton is the chief executive officer of Observe, Inc. Prior to Observe, Jeremy was Executive Vice President, Marketing & Corporate Development of Dell Technologies, and served in various leadership roles at EMC prior to Dell. A 20-year veteran of the IT industry, Jeremy joined EMC from Serena Software, where he was President and CEO. Previous to Serena, he led Symantec’s $2 billion Enterprise Security product line as Group President of Security and Data Management. Jeremy also served as Veritas’ Executive Vice President of Data Management Group and Chief Marketing Officer. Earlier in his career, he spent nearly a decade at Oracle as Senior Vice President of Product and Services Marketing. Jeremy is currently a member of the board of directors at Snowflake, a seat he's held since 2015, and maintains a part-time role on the advisory board at McLaren Group.

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  • AI's Future: Product, Feature, or Both?
    Jeremy predicts AI will be both a product and a feature. He notes, "Outcome-based pricing may sound good but will only work if the customer has some sort of outcome-based budgeting." While giants like Nvidia and OpenAI lead now, Jeremy expects future growth from application companies solving industry-specific problems, similar to Salesforce's rise.
  • AI Agents Revolutionize Commerce: Efficiency and Cost Benefits
    Jeremy highlights that AI agents can perform repetitive tasks tirelessly, enhancing customer experiences and reducing costs. Companies can choose between building custom agents or using vendor-supplied frameworks like Salesforce. "Competition will drive down costs and boost innovation," says Jeremy, with more options emerging soon.
  • AI to Transform Software Development Teams, Says Observe Inc. CEO
    Jeremy predicts AI will change software development teams, but not overnight. "AI will elevate tasks, allowing developers to focus on complex issues." While AI will assist with documentation, task management, and bug filing, it won't replace developers. Instead, AI will enhance productivity and enable more ambitious projects.