Jessica is a Managing Director and Partner at Boston Consulting Group. In her client work, she is the global lead for the Digital Growth team and a member of BCG X, Boston Consulting Group’s tech build and design unit. Since joining BCG in 2008, Jessica has had a leading role in many engagements helping companies in the consumer packaged goods, automotive, and health care industries transform their marketing capabilities.
A recent survey conducted by Boston Consulting Group (BCG) reveals that the use of Generative AI for marketing is proving beneficial for CMOs.
CMOs are harnessing GenAI to redefine the standards for speed, efficiency, customization, and quality across diverse marketing tasks. Moreover, the see GenAI as a valuable asset for future-proofing their businesses.