Jessica Apotheker | Source | Managing Director, Partner at Boston Consulting Group
Jessica Apotheker
Jessica is a Managing Director and Partner at Boston Consulting Group. In her client work, she is the global lead for the Digital Growth team and a member of BCG X, Boston Consulting Group’s tech build and design unit. Since joining BCG in 2008, Jessica has had a leading role in many engagements helping companies in the consumer packaged goods, automotive, and health care industries transform their marketing capabilities.
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Boston Consulting Group (http://www.bcg.com/)
Managing Director, Partner
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Boston Consulting Group Reports 91% of Global CMOs See Enhanced Efficiency from Generative AI for Marketing
A recent survey conducted by Boston Consulting Group (BCG) reveals that the use of Generative AI for marketing is proving beneficial for CMOs.
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CMOs are harnessing GenAI to redefine the standards for speed, efficiency, customization, and quality across diverse marketing tasks. Moreover, the see GenAI as a valuable asset for future-proofing their businesses.
