Jessica Doyle | Source | Founder and Principal, Fractional CCO at Two Creeks Strategies

Jessica Doyle is a senior-level corporate, crisis, brand and culture leader with over 20 years of experience in the Tech, Ecommerce, Retail, Lifestyle, Hospitality, Luxury, Media, Celebrity and Entertainment industries. She has a proven track record of amplifying executive, corporate and brand reputation in global, public, crisis-intensive environments. Jessica is known for her collaborative leadership style that has helped her build high-performing teams, influence culture, and drive product and brand innovation.

As a strategic storyteller and content creator, Jessica has garnered mass awareness, driven business outcomes, and brought a company's mission to life. She has advised senior leaders in high-pressure circumstances such as executive transitions, activist investors, strategic alternatives, merger announcements and integrations, issues and crises.

Jessica is a former journalist who utilizes "reporter thinking" to help uncover untold corporate stories and mitigate potentially harmful ones, drawing on her experience in broadcast, digital and print journalism. She is the founder and principal of Two Creeks Strategies, a Fractional Chief Communications Officer services agency, which counsels Fortune 500 and emerging companies on strategic positioning and storytelling, organizational design and operations, public relations, government relations, public policy, crisis management, branding, content, and social media leadership.

Previously, Jessica served as the Vice President of Global Communications & Engagement Marketing at Etsy, where she led a global team of 40+ employees and 20+ agencies. Her remit spanned corporate, crisis, impact (DEI), brand and internal communications, social media, community, influencer and celebrity relations, and partnerships. She shaped corporate and brand image while cultivating company culture and created authentic narratives such as Etsy's turnaround story to Wall Street Darling, to change perceptions and drive behavior using earned/owned/paid channels. Jessica drove global reorganization to optimize impact, lower budget, and enhance team engagement during COVID. Under her leadership, media results increased by over 2,000% and social results by 600%.

Prior to Etsy, Jessica was the Vice President of Communications at Starwood Hotels & Resorts, where she led communications for Starwood Preferred Guest (SPG), digital, partnership, and technology. She managed a team of three employees and three agencies and built and executed an "Innovation" narrative strategy that collaborated with brand, growth, and divisional communications teams to weave consistent messaging through stories. Jessica served on a 24/7 Corporate Crisis Response Team, handling incidents of terrorism, natural disasters, civil unrest, and major crimes. Under her leadership, SPG achieved an all-time high of 62% media Share of Voice in 2015.

Jessica has received several awards, including the 2020 "Marketer of the Year" by Ad Age, the 2019 PRWEEK "Best Place to Work," and the 2019 PRWEEK Purpose Awards.