Jessica Le

Founder and CEO at VIC Beauty
On the record

VIC Beauty, named after her youngest daughter Victoria and founded in 2021 by Jessica Le.

Originally from Vietnam, Jessica came to America and fell in love with the pursuit of happiness and the American Dream. Raised in an affluent family, educated with a medical background, she learned the power of personal discipline, the value of clearly defined protocols, and the joy of helping others.

With a passion for beauty and an entrepreneurial spirit, she became a business owner, then pioneered a flourishing franchise operation with several hundred stores across the nation and acquired four patents for her novel cosmetic inventions. Jessica has always been a natural visionary with high expectations and a strong sense of generosity, doing good, and lifting others. Jessica has learned through her many years in the beauty industry what women most care about. Her goal is to make luxury beauty products — crafted with the highest standards of innovation and formulation — accessible to all.