Amazon Extends Prime Days: Strategic Move or Dilution?
Jessica says, "Expanding Prime Day isn't about diluting the event – it’s about doubling down on what works." She highlights that longer events may increase merchant pressure, but data shows a dip in returns post-event, indicating more intentional shopping. Jessica emphasizes the importance of seamless post-purchase experiences to maintain customer loyalty beyond the sale.
AI Revolutionizes Marketing: Traditional Methods Under Strain
Jessica notes that LLMs like ChatGPT are reshaping marketing by shifting focus from paid media to AI-curated conversations. "SEO is undergoing a profound redefinition," she says. Brands must enhance content to resonate with AI systems. Traditional metrics like clicks may decline, with future success measured by AI visibility and conversion-ready engagement.