JM

Jessica Meher

SVP of Marketing; Previously CEO/Co-Founder of Wonderment at Loop Returns
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  • Loop Returns
    SVP of Marketing; Previously CEO/Co-Founder of Wonderment
  • Amazon Extends Prime Days: Strategic Move or Dilution?
    Jessica says, "Expanding Prime Day isn't about diluting the event – it’s about doubling down on what works." She highlights that longer events may increase merchant pressure, but data shows a dip in returns post-event, indicating more intentional shopping. Jessica emphasizes the importance of seamless post-purchase experiences to maintain customer loyalty beyond the sale.
  • AI Revolutionizes Marketing: Traditional Methods Under Strain
    Jessica notes that LLMs like ChatGPT are reshaping marketing by shifting focus from paid media to AI-curated conversations. "SEO is undergoing a profound redefinition," she says. Brands must enhance content to resonate with AI systems. Traditional metrics like clicks may decline, with future success measured by AI visibility and conversion-ready engagement.