JM

Jessica Meher

SVP of Marketing; Previously CEO/Co-Founder of Wonderment at Loop Returns
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  • Loop Returns
    SVP of Marketing; Previously CEO/Co-Founder of Wonderment
  • AI Revolutionizes Marketing: Traditional Methods Under Strain
    Jessica notes that LLMs like ChatGPT are reshaping marketing by shifting focus from paid media to AI-curated conversations. "SEO is undergoing a profound redefinition," she says. Brands must enhance content to resonate with AI systems. Traditional metrics like clicks may decline, with future success measured by AI visibility and conversion-ready engagement.