Jessica is a brand builder at heart, she believes brands can and should play a meaningful role in their lives and their world. Her passion is helping craft that role for engaging and innovative brands that are doing good in the world.
We're really thinking about that broader story that we can tell. What's unique? What's our point of difference? The consumer needs to know first and foremost, what's in it for them. It's the great taste of the coffee. We might say quality, but they need to know quality equals this amazing thing when they go to sip it.
Nespresso’s Jessica Padula, vice president of marketing & interim head of sustainability, has been with the Nestle coffee brand for seven years, but has been heading up marketing since January.