JW

Jessica Wescott

Chief Executive Officer at Stellar Service Brands
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Jessica Wescott, CEO of Stellar Service Brands, has played a pivotal role in driving the company’s growth, along with the expansion of its brands and services. Wescott has over a decade of experience in finance, operations and strategy, including senior leadership roles at Fuzzy’s Taco Shop and MOOYAH Burgers, Fries & Shakes. She has positively impacted Stellar Service Brands through her guidance on strategic initiatives, the brands’ positioning in the market and increased operational efficiency through innovative programs in training, operations, marketing and analytics. Since her arrival, systemwide revenues have increased to over $200 million, with the company now boasting a total of 400 territories.

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  • Stellar Service Brands CEO Shares Insights on Attracting Ideal Franchisees
    Jessica emphasizes the need for franchisees with a "community-oriented mindset" and adaptability. Effective marketing uses targeted digital strategies and broker networks. She advises refining sales through "data-driven insights" and franchisee validation. Avoid mistakes by defining clear profiles and consistent messaging. Prioritize franchisee satisfaction for brand success.