Jessy Fofana is the Founder & CEO of LaRue PR. She works with some of the best brands out there including Meena Harris' brand Phenomenal, Korres, Richer-Poorer, Lulu and Georgia, Create & Cultivate, Health Ade, and more. She trailblazed a new approach to PR in the digital age and is at the forefront of what's new and next. However, if you look back at her career path, you would have never known she'd end up in PR!
Jessy always had an entrepreneurial spirit. When she was at NYU for journalism, she started making lip balms in her room. One day, Time Out New York covered it and her lip balm brand blew up - Henri Bendel bought the lip balm to sell in-stores! Fast forward a few years and she created her own clothing line called Femme Arsenal, which was later bought by Marc Ecko - all before she was 30 years old.