Jim Rowley | Source | CEO, Partner at Crunch Fitness
Jim Rowley
Jim Rowley serves as the Chief Executive Officer of Crunch Fitness. A 30+year veteran of the fitness industry, Jim leads the executive team responsible for day-to-day operations, franchising, development and marketing of the brand’s 410+ locations across its Crunch Signature and Crunch Franchise portfolio.
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Crunch Fitness (https://www.crunch.com)
CEO, Partner
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Crunch CEO Jim Rowley Sees Big Gains for Entrepreneurs Who Can Take Advantage of the Changes Coming to the Fitness Industry
Crunch Fitness CEO Jim Rowley has seen many fitness fads come and go.
Article
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I've invested in a lot of fitness founders, and what I've found is that most have either been über-athletes their whole life or really never led a physical lifestyle: They're not in the gyms. They're not looking at consumer behaviors and patterns. They're developing from a data-focused standpoint. And for that latter group, I think it's really important they understand consumers better.
