Jim Witham currently serves as CEO of GaN Systems. He has more than 30 years of experience in the power electronics industry, including executive and management roles at Tyco Electronics, Aegis Semiconductor, Fultec Semiconductor, and Neoconix.
It starts with being clear on your story and value proposition, including how what you offer uniquely meets customers’ needs in ways that the old solution and new competitors cannot. Then, find the best and most experienced people. Since you only get one chance at a first impression with customers, relentlessly test your product. And finally, keep your cash burn low so you can go to market.