Jimmy MacDonald | Source | Co-founder at Authenticity50
Jimmy MacDonald
Jimmy is the Co-founder of Authenticity50. He is an expert in Shopify, Shopify Fulfillment Network, digital advertising, and online retail strategy. In addition to running Authenticity50, Jimmy often consults with other businesses about e-commerce strategy and tactics.
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Industry brands have done a good job of obfuscating the facts, offering few details.
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Everything You've Heard About Thread Count Is A Big, Fat Lie
When looking for the perfect set of bed sheets we've all been sold the thread-count myth: The higher the thread-count, the better the sheets. Six-hundred, 800, 1000-thread counts must be better right?
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What is Supima cotton? The strong, supple strands that make the most breathable of bedding
This article should tell you all you need to know about Supima cotton, from where it's made to how it feels
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How to find soft, absorbent towels that will last for years
As with cooking, the secret to a great towel lies in having high-quality ingredients. Here's how to know what you're buying — and whether it will last.
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Authenticity50 (https://authenticity50.com/)
Co-founder