JM

JoAnn Martin

VP of Marketing at Black Crow AI
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JoAnn is the VP of Marketing at Black Crow. JoAnn has over 15 years of experience building and scaling B2B SaaS companies through strategic brand, communications, and product marketing. After years leading marketing for companies like Hanzo, Searchspring, and Electric, she now leads marketing at Black Crow with a special eye to product and brand integration.

  • Understanding Customer Lifetime Value: Insights from Black Crow AI
    JoAnn explains, "CLV is a metric to determine customer worth, calculated by multiplying Average Revenue per Customer by Gross Margin." She highlights the importance of pairing CLV with Customer Acquisition Cost (CAC) for strategic improvements. For startups, she suggests focusing on CAC payback to better plan without relying on assumptions.