Joanna Wyganowska | Source | VP of Marketing at Octopus Deploy
Joanna Wyganowska
VP of Marketing at Octopus Deploy
Link:
#DevOps#CICD#Devex#PlatformEngineer#GitOpsAdoption#GitOpsMainstream#ReleaseOrchestration#Software#ArgoCD#Akuity#OctopusDeploy#GitHubCopilot#Kubernetes#K8s#KubernetesSecurity#Marketing#SocialMedia#CloudComputing#StrategicPartnerships#ProductManagement#ProjectManagement#Strategy#PublicRelations#MarketResearch#Leadership#BrandAwareness#BrandDevelopment#Branding#Identity#ProductMarketing#TeamManagement#B2BMarketingStrategy#PartnerPrograms#DigitalCommunication
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Joanna is VP of Marketing at Octopus Deploy who sets the standard for deployment automation for DevOps. They help software teams deploy freely – when and where they need, in a routine way. She's skilled in Cloud Computing, marketing, and product management.
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Octopus Deploy
VP of Marketing
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Email Marketing Faces Challenges Amid AI Surge
Joanna highlights "dropping open rates due to email fatigue and system blocks." She notes a shift towards AI tools like ChatGPT. Despite challenges, marketing tech aids in audience segmentation. Octopus Deploy focuses on value-added content from experts, using AI to repurpose content across mediums, enhancing engagement without relying on AI-generated content. -
Engaging B2B Shadow Buyers: Strategies for Success
Joanna notes that shadow buyers often lack purchasing authority but can influence decisions. She suggests offering free product versions to help them demonstrate value. "Technology plays a significant role," she adds, highlighting tools that analyze discussion sites to identify these buyers for targeted engagement. -
Building Trust in E-commerce: Essential for Success
Joanna highlights the need for trust in online businesses. She advises, "Show that other customers have already trusted the business" through reviews and badges. Offering "a money-back guarantee or a free trial" can also reduce risks and build confidence.
