As the Founder and CEO of 10 Plus Brand Inc., an award-winning agency, Joanne develops, refreshes, rebrands and manages business brands for small businesses, professional B2B companies, mid market and portfolio companies acquired by private equity, funded technology startups, nonprofit organizations, and highly seasoned professionals, executives, board members. As a Master Architect for brand-building, Joanne provides organizations with holistic and comprehensive plans for investing in brand equity, as well as stewardship for growth.