Jody Glidden is the founder and CEO of Introhive. Founded in 2012, Introhive is the fastest-growing B2B relationship intelligence service and data management platform. The company was recently recognised by Deloitte's Fast 50 and Fast 500 Awards and was named the 2020 MarTech Breakthrough Award winner for best CRM Innovation Software.
Starting upmarket in enterprise software sales
By Jody Glidden, CEO and Co-Founder, Introhive The Covid-19 pandemic taught companies in every industry the harsh Darwinian lesson of “adapt or die.” This need for adaptation is most conspicuous in the traditional B2B sales funnel, a process that hinges on the success of relationship-building. With…