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I’m The Franchise King®, Joel Libava. I'm the author of "Become A Franchise Owner!" (Wiley) and "The Definitive Guide To Franchise Research." (Self) I provide straightforward advice to would-be franchise owners. In addition, I closely follow the trends in franchising.

  • Franchise Expert Calls for Value Menus Return
    Franchise authority Joel Libava criticizes fast-food pricing, advocating for value menus' return. He highlights that value meals can boost franchisee profits through additional sales and upsizing, despite initial resistance.
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  • "Franchisees should be wary of seemingly low barriers to entry. For instance, Burgerim’s website didn’t list the necessary financial qualifications for potential franchisees, which is highly unusual, especially for a quick-service restaurant."

    “It’s like, ‘Wait a second, does that mean that, if I’m breathing, I can buy this franchise?’”

    From: https://www.qsrmagazine.com/franchising/what-learn-burgerim-disaster

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