Joel Palix | Source | Founder of Palix Unlimited / Former CEO of UK-based Feelunique at Palix Unli...

The beauty market is experiencing a significant consumer shift to online purchasing. Through Feelunique’s unrivalled product offering, coupled with our innovative use of technology, we are changing the way consumers experience buying beauty online and I am delighted that this is being reflected in our annualised sales which now exceed £100 million.

Launching a Chinese language website in 2015 is also proving to be a strategic success. In a little under two years the region has grown to account for 10% of group sales and is providing an excellent platform to satisfy Chinese demand for luxury and niche beauty brands.

Looking ahead, we will seek to further consolidate our leading position in Europe’s key beauty markets as well as to grow our market share in Asia where we are working to enhance our operations to take advantage of the significant market opportunity.