Joey is the Co-founder at Aro. Prior to founding Aro, he was an executive in commercial real estate, and like Heath Wilson, his Co-founder, realized his phone was distracting him from the most important thing in life - his family.
We’ve all seen it, or done it - people doing an activity with their friends while being glued to their cellphones.
We started with this cardboard box that we have back here, and we put our phones in there. It was helpful, but the problem was we really didn’t have a, call it a reminder or companion or something to nudge us all the time. So we said, what if we built an app that tracked that time? And by the way, what if we fully built out that tech? You’re able to notice - whether that’s someone across the table from you in a conversation, whether that’s a feeling you’re having inside you, or the beautiful words of a novel. But what we want to do as a company is inspire people and help them remove the distractions that get in the way of being able to notice what’s going on around us.