John Dee | Source | President, Americas at Placewise

Reaching shoppers while they research a purchase or plan a shopping trip is a ripe opportunity for shopper marketers. Mobile is influencing where to buy, what to buy and even how much people are spending. It's essential that retailers have as many integrated options for their shoppers as possible.

Shopping malls find themselves squarely at the intersection of the digitally-enabled shopper and brick-and-mortar retail. Developing relationships with these shoppers is strategic to mall operators.