We evaluated several firms as we looked to increase our visibility and overall positioning in the market. PAN stood out from the pack due to their unique data-driven approach, media relationships and storytelling ways. Throughout the process, the team demonstrated a solid understanding of our targeted buyer and ways in which the PR program can impact sales and drive valued traffic to our site through media and content. That’s the right combination for us at this growth stage, and we are excited to work with the team.
PAN Communications, an integrated marketing and PR firm for B2B tech and healthcare brands, today announced the addition of Michigan-based software company