After leading several successful sales organizations in the telecommunications and software space for almost a decade, John began investing in companies predominately in the eCommerce arena. A college friend was launching BattlBox in early 2015 and John knew he had to be involved, so he invested in it, offering advisement in a limited capacity.
BattlBox started to see exponential growth and the demand for John’s time increased. In early 2016, John made the decision to step away from his then sales leadership role with a software company to join the BattlBox team in a full-time capacity. In July 2019, The BattlBox Group acquired Carnivore Club, an artisanal meat subscription box.
BattlBox continued to see exponential growth with the strategy of leading with content and community. This eventually lead to their Netflix original series ‘Southern Survival’ in July 2020.
In October of 2021, BattlBox and Carnivore Club were acquired by Emerge Brands for $18.95M. In April 2023, John lead a group that purchased back BattlBox from Emerge for $7.17M.
John also received the 2022 SUBTA Impact Award.
John currently serves as Chief Executive Officer for BattlBox.
Join us in this episode as we explore the fascinating journey of Battlbox with CEO, John Roman. From selling the company in 2021 to buying it back in 2023, John shares the highs and lows. Including having their very own Netflix show, to a nail-biting moment when Facebook Ads were turned off before their biggest ever sales weekend, and saved by a user on Reddit!Discover John's insights on customer interaction, influencer partnerships, marketing strategies, and the importance of understanding customer timelines. BattlBox: https://www.battlbox.com/Check out Omnisend here: https://your.omnisend.com/winningwithshopifyWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopify Transcript from video:Introduction0:00 welcome to the winning with Shopify podcast this is the podcast to help you0:05 scale your Shopify store into a moneymaking machine this episode is brought to you by omnisend trusted by0:13 more than 880,000 Shopify Brands just like yours everything you need to scale0:18 your email marketing in Roi send emails newsletters and SMS build...
John is an experienced executive and board member with a demonstrated history of working in both the consumer goods and technology industries. He is a strong sales and marketing professional, skilled in D2C (Direct to Consumer) and B2B (Business to Business) strategies. John Roman is currently serving as Chief Executive Officer at BattlBox. Listen to his amazing life story! Read John's blog at: https://onlinequeso.com BattleBox website: https://www.battlbox.com/ #JohnRoman #BattlBox #DDPodcast #DefDevice
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"Our aim with BattlGames is to create a milestone where our community can come together and share their passion," said John Roman, CEO at BattlBox. "With thousands of expected applicants, we look forward to bringing people from all over the country to Savannah, united by their love for the outdoors. This competition isn't just about individual talent; it's about celebrating our collective knowledge and the gear that helps us thrive in nature."