John Rowady | Source | Founder & CEO at rEvolution
John Rowady
rEvolution was conceived by John after 15 years in the industry, spanning sales and leadership roles from the NCAA, F1 and NASCAR, to the FIFA World Cup and the Olympics. Now, 20+ years into rEvolution, his ambition of creating a fully integrated sports marketing agency to serve brands has been realized – still independent, still bringing to life the core belief of “Communication Through Sport” for the best brands in the space. The Hoosier B-School Alum is an avid sailing fan and an impassioned “brand champion” – offering objective insight and creative solutions in an industry often tied down by rights holder and athlete bias. You’ll often find John quoted in the media, advocating rEvolution’s often-imitated (but never duplicated) brand-first approach.
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rEvolution
Founder & CEO
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rEvolution appoints sports industry veteran to lead European operations – European Sponsorship Association
rEvolution, the global leader in sports marketing, announces today the appointment of Ross Arnold to the newly created position of Head of Europe. Reporting directly to Founder and CEO John Rowady, this integral leadership role comes at a time of significant expansion for the agency, positioning rEvolution to enhance its business offerings across the European sports and entertainment landscape.
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rEvolution's Playbook for Marketing Success | Entrepreneur
John Rowady, the founder and CEO of sports marketing powerhouse rEvolution, shares his strategy for global growth.
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Celebrating One Year in Singapore: rEvolution's Growth and Insights from All That Matters - rEvolution
Celebrate rEvolution's one-year anniversary in Singapore, highlighting key milestones, insights from industry leaders, and the impact of strategic partnerships in the Asia-Pacific sports market.
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“The ICC Men’s T20 World Cup 2024 represents a significant milestone for cricket, and we are thrilled to be appointed to work on this groundbreaking event,” said John Rowady, founder and CEO of rEvolution. “With a collaborative global effort from our integrated sports marketing teams in Chicago and London, we’re honored to play a pivotal role in shaping the narrative and experience for fans, sponsors, and stakeholders in this global sport, particularly as cricket prepares for its long-awaited return to the Olympics at the LA 28 Olympic Games.”
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“Instead of repping athletes or repping commercial rights or selling sports media at networks, it was all about being the brand agent and wrapping brands in the sports mix — building a marketing, media, and advertising agency, but focused on sports. No one was really doing that, and that idea became rEvolution.”
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John Rowady, CEO of rEvolution, said, “Establishing our strategic base in Singapore represents the next step towards our global vision to immerse ourselves in one of the most dynamic sports markets in the world. We’re scaling our expertise to accelerate brand and rights holder value to the Asia-Pacific sports landscape. We create partnerships that not only elevate brands but also contribute meaningfully to the vibrant sports culture in the region. This is a landmark moment for us, setting the stage for an exciting new chapter in the story of rEvolution.”
