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John Salter | Source | VP Technology at Trigger XR

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John Salter

VP Technology at Trigger XR
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John is the Director of Technology at Trigger XR. He leads the development of mixed reality projects for Trigger’s biggest clients including: Disney, LEGO, Honda, Meta, Google, and Verizon. John has a number of pioneering achievements in the industry, including spearheading the development of the world's first commercial WebAR experience, being the first engineer invited outside of Snap to provide feedback on Snap’s Lens Studio, and leading some of the first AR projects that leverage generative character AI. Additionally, he has played integral roles in early testing and technology launches for companies like Google, Adobe, Snap, Meta, 8th Wall, and Unity.

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  • Navigating Ethical AI: Balancing Innovation with Copyright Concerns
    John notes, "Companies are vetting AI models like any new tech, balancing value with potential liability." Getty Images' model, trained on owned images, offers legal protection. While some firms risk more, most aim to minimize liability, especially with public opinion risks, as seen with Coca-Cola's AI ad backlash. Ethical AI choices may evolve post-lawsuit resolutions.
  • Voice AI Revolutionizes Retail: Impacts on Customer Service and Workforce
    John says AI is reshaping customer service, with consumers expecting AI interactions. "We may see fewer service jobs," but human experiences in significant purchases will grow. As AI becomes mainstream, sectors like banking and healthcare may follow retail's lead, altering the global service workforce landscape.
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