John 'W' Solomon | Source | CMO at Therabody
John 'W' Solomon
John is the Chief Marketing Officer at Therabody. With more than 15 years experience in marketing, strategy, and entrepreneurship in Asia and the US, he has successfully started and grown brands with expertise in business strategy, digital and social marketing, media, CRM, and creative development. John loves bringing technology to new and old problems.
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How Therabody connects with online holiday shoppers with its partnership with NBA star James Harden
Therabody, the body wellness-technology brand that launched in 2008, is leveraging its partnership with NBA star James Harden to connect with holiday shoppers through connected TV and social media. With online shopping being the main activity for consumers during the holidays, the brand hopes to reach them there.
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Both our team and his wanted to integrate James’ persona and passions into the storytelling approach, so we worked together to ensure that every element was a reflection of both James and Therabody, from the wardrobe to the music to the script and beyond.
