Having come late to marketing, via a host of jobs in a variety of industries, John likes to feel he's able to bring a fresh pair of eyes to the discipline. For the last few years, he has built up a portfolio of articles on various aspects of the technical and creative aspects of digital marketing, accrued a host of certifications and given talks at some of the UKs top marketing conferences on a host of search marketing topics, including SEO fundamentals, Google Data Studio, content, writing, AI and voice search.