Jon Leiberman | Source | Vice-President of Content, Social and Influencer Marketing at Demandbase

One of my initial ideas was, why don’t we do a streaming video hub? We know it works for B2C, with the success of Netflix, so why can’t we make it work for B2B? That, coupled with attendance being down for virtual events, showed that it’s a hard ask to show up at a given time and commit to the event. It’s not how people are living their lives these days. They want it when they want it. Even for TV, appointment viewing doesn’t exist except for news and sports.